With the vast majority of people finding the websites they need through search engines, it is imperative that these tools can find your site. You may have an attractive, fully functioning website but if it is not being recognised by the likes of Yahoo then you don't stand a chance against your competitors. This is when website optimisation comes in because it is this that gets people clicking on your website. Website optimisation can come in many different forms.
A popular method is the use of keywords. This means being able to recognise the keywords that people are typing into search engines which then brings up the websites they want. For example, if someone was looking for a cheap holiday to Spain they would probably type in something like 'cheap Spanish holidays'. It is important to know exactly what these keywords are because it is this that is going to get your website seen by right people.
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