Need a plan of action and strategically different approach to conventional marketing content??? In present era the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the web site. Without quality content on the site concept on search engine optimization is a myth.
1. Identify a topic
- This is of course key when it comes to developing a successful series .
Pick a manageable topic that will serve as your website niche. A search engine friendly website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one-and I do mean one-main area that will serve as your niche.
2. Do Keyword Research
- This is of course key when it comes to developing a successful series .
Pick a manageable topic that will serve as your website niche. A search engine friendly website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one-and I do mean one-main area that will serve as your niche.
2. Do Keyword Research
- Use a keyword research tool to determine what keywords and keyword phrases are being searched for most. I recommend the following tools:
a. Google Keyword Research Tool - Free
b. Wordtracker - Free Trial (I find that it's a bit overkill for typical SEO jobs)
c. Yahoo Keyword Tool - Gives precise numerical activity of searches
The goal of your keyword research is to obtain a list of keyword phrases relevant to your website's theme. Note the levels of searches being conducted for the various phrases. This will help you determine what you want your keywords to be.
Tip: Google's Keyword Research Tool allows you to add your keywords to a list and export them into an Excel file.
3. Determine Main Keyword Phrase (Main KP) - First, rank the keyword phrases you discover in the order of importance. The keyword phrases that are searched for the most should get higher ranking than the ones with no searches.
Second, rank the keyword phrases in terms of competition. If you find a phrase with a high search volume but a small amount of advertiser competition, you can bet that it will likely have less competition in the natural search area as well.Choose the keyword phrase to be the Main KP of your site that does all of the following:
a. Has the most searches with the least competition
b. Accurately describe your web site's chosen theme
c. Describes your product or service in a very common way
d. Includes your main geo-target (city, state, country)
4. Determine your secondary Keyword Phrases (secondary KPs) - The remaining keyword phrases play an important role in the content of your website. Keep your ranked list handy for integrating into your website's content. In fact, these secondary keyword phrases will later become the Main KPs of the interior pages of your Web site.
5. Pick a Title - Start writing the content of your web sites interior pages before you write the home page. Decide how many pages of content your site will have and select one keyword phrase from your research that most closely relates to your theme and meets your objectives. Starting with only 3-5 pages when you first launch the website. You can always add more pages later.
6. Start writing interior pages- Start by putting your keyword phrase on the page. This will be your title. Research your page topic and write basic facts pertaining to the keyword phrase. Keep in mind that it's facts that people are looking for and stay away from all forms of puffery. Give the facts without a lot of hype. This will naturally pull more keywords into the equation. Feel free to weave keywords into your content, but be careful not to overdo it as you can set-off Google's penalty triggers.If you find yourself writing sentences just to incorporate keywords-don't. Stop yourself and get back to the topic. If you are really writing on topic, keywords should flow naturally.
NEXT:Keyword Basics Defined by SEO Services Company by Rajeev Guglani
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