1. Search engine spiders or crawlers. You know the trick to this: you create a robot text file in your meta tag to invite them to your website. But why? Search engines have what we call as crawlers or robots. They are given the values of 1 and 0, and their main job is to collect information that they can find all over the World Wide Web.
In layman's terms, what they would usually do is to visit one page to another by simply following the links. They move at very fast speeds; that's why it's very easy for them to travel in thousands of webpages every day.
2. Data centers. This is considered to be the heart of SEO. This is where all data that are being collected will be kept. They are also needed to ensure that everything functions properly in search engines.
3. Links. Links may not actually be the real life blood of SEO, but they still play a very integral role in the process. They will act as guides for search engine spiders to get your pages indexed. They are the ones that will also guide humans as they navigate through similar websites in the Internet.
Sea
rch engines are also known to have instinct. These are actually standards that have been developed by their engineers to speed up the process of indexing and ranking. For example, these search engine spiders may have been programmed to ignore links that are in no-follow mode. This means that your webpages will not be visited by them and thus will not be indexed.The search engine spiders, moreover, may also be programmed to count the keyword density of your every page. If it doesn't conform to what it considers to be standard, it may not get indexed.
Why You Need to Learn ThemYou may be confused by now. Why do you have to learn all these things? Isn't it enough that you already have the basic techniques with you? It's only when you understand the way SEO function that it becomes so much easier for you to modify these techniques to conform to the current criteria of search engines.
This may also mean that you will no longer have to spend a lot of your time on random techniques while hoping that they can give you the shot that you need in search engine rankings. You aren't only after for short-term goals. You want to stay for as long as you can in search engines.
That's also the reason why when you are about to consider a particular technique, you have to remember where they would fit in your long-term goals. Will they be able to help you in making sure that you can rank highly in search engines?
The bottom line is this: you have to understand the nature of search engines, in relation to SEO, so you will be able to evolve. If you can extend a little more effort on this, then surely, search engines will greatly reward you with good search engine rankings and high traffic for your website.
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Infrared Sauna
13 years ago
