This means that search engines, such as Google, will change their criteria in ranking websites. And because they don't adjust themselves for the sake of webmasters, it's your job to make sure that you are constantly updated to these changes.
Understanding the Reasons for SEO
It's because of these changes that you have to go beyond the technicalities of the techniques. You must be able to understand their reasons or their purposes. For instance,
if you are going to perform link development, you must have a good idea on the logic for doing so, which is to actually improve your ranking in search engines.
Always remember that the strategies that you are learning are just icing on the cake. What you must bear in mind is the reason for their being, which is to add more beauty to the pastry, as well as what you can possibly do to improve their looks.
Breaking Down SEO
So you can better understand the real nature of SEO, you should know how they function and how they add life to your website:
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